Super Surprises

Increase sales with our brand affinity tool built on artificial intelligence and machine learning.

Use customer buying behaviour to drive spend campaigns:
  • Who are your customers?

  • What are their preferences?

  • When do they prefer buying?

  • Why do they purchase what they purchase?

  • Where do they like to shop?

Our ‘Super Surprises’ tool enables you to monetise payments data:

  • Allow real time redemption of offers with customers charged net value

  • Bring new footfall into your stores via contextual marketing

  • Drive incremental spending of existing customers through personalised campaigns

  • Optimise campaign conversion by mapping the right deal to the right card of the right customer

  • Partner with valuable brands around which customers pivot

  • Improve your marketing ROI by optimising customer targeting

DISCOVER THE CUSTOMER JOURNEY​

New Customer

01

Build unique customer profiles based on spend time pattern and purchasing behaviour

02

Analytics help leverage the customer’s brand affinity and drive the right campaign

03

Prospect the customer and increase the likelihood of the next purchase

01

Build unique customer profiles based on spend time pattern and purchasing behaviour

02

Analytics help leverage the customer’s brand affinity and drive the right campaign

03

Prospect the customer and increase the likelihood of the next purchase

Existing Customer

01

Use location specific marketing to pinpoint when an existing customer is in the vicinity of your

02

Offer preferential discounts on current and next purchases to existing

01

Use location specific marketing to pinpoint when an existing customer is in the vicinity of your

02

Offer preferential discounts on current and next purchases to existing

Magnati