About Us

Salim Awan is a seasoned payments, cards and financial industry professional with over 20 years in the industry, including 14 years at different leadership roles in the GCC. He worked with several of the Middle East’s leading banks and financial institutions, encompassing card issuing, and acquiring / processing portfolios, and also in the FinTech start-up sector agency banking and micro lending. In his experience, he has facilitated mergers and acquisitions and pre-IPO global equity partnership investments.

Salim is a firm believer in the transformational power of FinTech for businesses and consumers, including democratisation of payments and financial inclusion via digital simplification.

Imad has more than 22 years’ experience in digital payment and programme management in payment industry, in addition to strategic planning, delivery and vertical expertise in enterprise digital payment solutions in the Government and non-Government sector.

Imad is a technology executive and change catalyst offering a proven track record of incorporating and enhancing digital transformation to advance corporate goals and support business strategy within the Government and Banking Sector. He supports and fosters innovation to ensure the smooth transition from traditional payments into FinTech-driven initiatives for real-time payment with AI-based financing and wealth management. He also works to increase interoperability between stakeholders through efforts that advance the cashless economy and inspire uptake to achieve a cashless society.

Imad has managed complex, multi-million-dollar projects designed to enhance both government servicing and customer experience with banking and payment systems, FinTech, network and infrastructure solutions. He is an expert at digital payments in several market sectors including Government, Oil and Gas, and Banking solutions, where he applies innovation, creativity and proven project management methodologies.

Enaz Ebrahim has more than a decade of experience and expertise in prepaid payments and digital wallets. He has overseen and guided the evolution of payroll solutions in leading banks to cement their position as a strong player and market leader in that space, including launching the region’s first digital cards platform.

Enaz has played a vital role in boosting the level of financial literacy in the underbanked segment. He is a champion of innovation and often speaks at industry forums on the cashless economy, digital conversion and consumer payments.

Umer Farooq is a customer-centric, seasoned payments industry professional with over 15 years of experience. As a business strategist, he has delivered a number of “first to market” initiatives across merchant acquiring and cards businesses, transforming payments platform. His core strengths include proven skills in payments technology and an ability to analyse, innovate and deliver while ensuring a secure and seamless customer.

Umer has held a critical role in a number of award-winning teams and projects during his career, including the Seamless Award in the Middle East & Africa for the Most Innovative Solution in the B2C category, as a testimony of the strategic platform vision under his leadership.

Muhammad Malik has more than 15 years of management experience within the accounting and finance functions of high-growth, technology-backed businesses across the MediaTech and FinTech spaces. He has worked with sector-specific payments businesses in the United States and Europe, where he oversaw originations of BNPL (buy now, pay later) assets in excess of GBP 1 billion and played a part in the development of tech-based payment platforms. His roles included managing multiple equity and structured finance transactions with global alternative investment funds, venture capital firms, HNWIs and family offices, to raise necessary equity and debt capital.

Muhammad’s FinTech experience brings significant exposure to operating a payments business at scale, and invaluable knowledge and experience to the finance team. He is an MBA (Distinction) from Manchester Business School and Fellow of Chartered Certified Accountant from the United Kingdom.